The price of good welfare: Does informing consumers about what on-package labels mean for animal welfare influence their purchase intentions?
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DOI: 10.1016/j.appet.2019.104577
Abstract: Public concern for farm animal welfare is growing. However, high welfare purchases require consumers to make sense of often confusing labels. This study aims to investigate consumers' preferences for higher welfare products with on-package animal… read more here.
Keywords: purchase; package; animal welfare; welfare products ... See more keywords