Well-being perception and lovemarks formation through experiential value in the context of the eco-friendly restaurant
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DOI: 10.1108/bfj-02-2021-0136
Abstract: PurposeThe purpose of this study is to provide useful data for setting up eco-friendly restaurant (EFR) marketing strategies by analyzing experiential value and well-being perception, lovemarks and behavior intention, before presenting practical proposals.Design/methodology/approachThe data used… read more here.
Keywords: perception lovemarks; experiential value; eco friendly; perception ... See more keywords