The development of a sustainable wellness service marketing strategy in Taiwan based on consumer eye movements and preferences
Sign Up to like & getrecommendations! Published in 2020 at "Journal of Cleaner Production"
DOI: 10.1016/j.jclepro.2020.124382
Abstract: Abstract Developing an image that promotes sustainable consumption is an effective way to support sustainability. Although sustainable tourism is gradually being emphasized, there are still few studies focusing on how to design effective marketing communication… read more here.
Keywords: wellness service; marketing; wellness; service marketing ... See more keywords
The Visual Attention and Psychological Responses from Older Customers to Wellness Service Pictures of Hotels
Sign Up to like & getrecommendations! Published in 2022 at "International Journal of Environmental Research and Public Health"
DOI: 10.3390/ijerph19031084
Abstract: Understanding the visual attention and psychological responses of consumers to marketing pictures allows hotel managers to design more attractive advertisements. Therefore, the purposes of the present study were to use an eye-tracking analysis to explore… read more here.
Keywords: wellness service; visual attention; psychological responses; service pictures ... See more keywords