Wenn das Produkt zum Flirt wird – multimodale Textualität am Beispiel von In-App-Werbung bei Tinder
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DOI: 10.1515/les-2019-0022
Abstract: Abstract This article investigates multimodal textuality in mobile advertising based on four Tinder ad campaigns. First, the article outlines theoretical approaches to the analysis of multimodal text with a special focus on mobile advertising. By… read more here.
Keywords: wenn das; tinder; das produkt; article ... See more keywords