Inductively Versus Deductively Structured Product Descriptions: Effects on Chinese and Western Readers
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DOI: 10.1177/1050651920932192
Abstract: This study examines the effects of inductively versus deductively organized product descriptions on Chinese and Western readers. It uses a 2 × 3 experimental design with text structure (inductive versus deductive) and cultural background (Chinese… read more here.
Keywords: product descriptions; product; versus deductively; western readers ... See more keywords