Immediate or delayed! Whether various types of consumer sales promotions drive impulse buying?: An empirical investigation
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DOI: 10.1016/j.jretconser.2021.102532
Abstract: Abstract In the present study we investigate whether various types of sales promotions together with hedonic shopping motivation (value shopping) and positive affect drive impulse buying. The study further explores the moderation impact of trait… read more here.
Keywords: whether various; various types; drive impulse; buying ... See more keywords