Whitewashed empire: Historical narrative and place marketing in Vienna
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DOI: 10.1080/02757206.2019.1617709
Abstract: ABSTRACT The historical narrative of Habsburg grandeur has played a decisive role in branding the Austrian capital of Vienna. While scholars have situated place-marketing strategies within de-historicized frameworks of the neoliberal city, the nostalgic framing… read more here.
Keywords: vienna; historical narrative; place marketing; whitewashed empire ... See more keywords