Agency Model and Wholesale Pricing: Apple versus Amazon in the E-Book Market
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DOI: 10.1080/13571516.2017.1401282
Abstract: Abstract Apple’s choice of the agency model (i.e., Apple demands a share from the retail price set by the publishers) when entering the e-book market was surprising because: (i) the upstream firms can accrue all… read more here.
Keywords: book market; wholesale pricing; agency model; apple ... See more keywords