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Published in 2020 at "IEEE Engineering Management Review"
DOI: 10.1109/emr.2020.3020547
Abstract: Implementing roadmapping guides improved strategy development for organizations not only to produce new products or services but also to navigate the entire process of organizational capability development to accelerate innovation. However, keeping roadmapping alive in…
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Keywords:
organization wide;
roadmapping implementation;
maturity levels;
maturity ... See more keywords