How to Study Consciousness in Consumer Research, A Commentary on Williams and Poehlman
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DOI: 10.1093/jcr/ucx044
Abstract: Consumer research can benefit greatly from more insight into unconscious processes underlying behavior. Williams and Poehlman’s effort at more clearly conceptualizing consciousness and call for more research provides a welcome stimulus in this regard. At… read more here.
Keywords: consumer research; research; unconscious processes; williams poehlman ... See more keywords