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Published in 2017 at "Journal of Consumer Research"
DOI: 10.1093/jcr/ucx044
Abstract: Consumer research can benefit greatly from more insight into unconscious processes underlying behavior. Williams and Poehlman’s effort at more clearly conceptualizing consciousness and call for more research provides a welcome stimulus in this regard. At…
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Keywords:
consumer research;
research;
unconscious processes;
williams poehlman ... See more keywords