Does solar power add value to electric vehicles? An investigation of car-buyers’ willingness to buy product-bundles in Germany
Sign Up to like & getrecommendations! Published in 2021 at "Energy research and social science"
DOI: 10.1016/j.erss.2021.102006
Abstract: Abstract This paper investigates customers’ willingness to buy potential bundle offers made up of an electric vehicle (EV) and community solar power. According to literature, the bundling of products with high complementarity in a single… read more here.
Keywords: community solar; financial policy; value; willingness buy ... See more keywords
The role of risk aversion and brand-related factors in predicting consumers' willingness to buy expiration date-based priced perishable food products.
Sign Up to like & getrecommendations! Published in 2018 at "Food research international"
DOI: 10.1016/j.foodres.2018.06.009
Abstract: The objective of this study is to examine the relationship between risk-aversion, perceived quality, brand affect, brand trust, brand equity and willingness to buy expiration date-based priced perishable food products. Empirical data was collected from… read more here.
Keywords: brand; food; willingness buy; risk aversion ... See more keywords
Can digital farming technologies enhance the willingness to buy products from current farming systems?
Sign Up to like & getrecommendations! Published in 2022 at "PLOS ONE"
DOI: 10.1371/journal.pone.0277731
Abstract: While current global agriculture allows for efficient food production, it brings environmental disadvantages, which resulted in a lack of public acceptance. Digital technologies (e.g., technologies that enable precision agriculture) have been suggested as a potential… read more here.
Keywords: environmental arguments; buy products; digital technologies; willingness buy ... See more keywords
Perceived emotional states mediate willingness to buy from advertising speech
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DOI: 10.3389/fpsyg.2022.1014921
Abstract: Previous studies have shown that stimulus-organism-response (SOR) theory can well explain the willingness to buy from stores, products, and advertising-related stimuli. However, few studies have investigated advertising speech stimulus that is not influenced by visual… read more here.
Keywords: speech; buy advertising; emotional states; willingness buy ... See more keywords
When helping is risky: The influence of ethical attributes on consumers’ willingness to buy farmer-assisting agricultural products online
Sign Up to like & getrecommendations! Published in 2022 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2022.1014972
Abstract: Chinese e-commerce platforms have long helped to sell agricultural products through farmer-assisting marketing activities, effectively alleviating the problem of stagnant agricultural products in some areas, and have become a valuable cause-related marketing strategy. The ethical… read more here.
Keywords: agricultural products; assisting agricultural; farmer assisting; ethical attributes ... See more keywords