“Coolness” and “joy” in games: factors influencing mobile game players' willingness to make in-game purchases
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DOI: 10.1108/apjml-04-2024-0539
Abstract: PurposeThis study aims to deeply explore the factors influencing mobile game players' willingness to make in-game purchases, providing references for game developers and marketers to formulate effective strategies.Design/methodology/approachThis research integrates the coolness factors and hedonic… read more here.
Keywords: mobile game; make game; willingness make; game ... See more keywords