User willingness to purchase applications on mobile intelligent devices: evidence from app store
Sign Up to like & getrecommendations! Published in 2019 at "Asia Pacific Journal of Marketing and Logistics"
DOI: 10.1108/apjml-06-2019-0411
Abstract: The purpose of this paper is to explore the facilitating and inhibitory factors on paid app downloading intentions based on an integrated valence theory, considering two social environmental factors and two intermediate variables: perceived value… read more here.
Keywords: purchase; theory; willingness purchase; user willingness ... See more keywords
Predicting the Willingness and Purchase of Travel Insurance During the COVID-19 Pandemic
Sign Up to like & getrecommendations! Published in 2022 at "Frontiers in Public Health"
DOI: 10.3389/fpubh.2022.907005
Abstract: This study explored the willingness and purchase of travel insurance during the COVID-19 pandemic amongst working adults to ensure their safety and welfare through the lens of the theory of planned behavior. Primary data were… read more here.
Keywords: travel insurance; purchase travel; insurance; willingness purchase ... See more keywords