Consumers wine preferences according to purchase occasion: Personal consumption and gift-giving
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DOI: 10.1016/j.foodqual.2018.07.013
Abstract: Abstract We tested the hypothesis that individuals may act differently when buying a bottle of wine for themselves than they do when buying wine as a gift. Using a between-subject design, we estimated the differences… read more here.
Keywords: according purchase; consumers wine; wine preferences; gift giving ... See more keywords