Leveraging digital sensory marketing in online wine sales – a moderated serial mediation model
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DOI: 10.1108/ijchm-04-2025-0534
Abstract: Despite the importance of visual and auditory cues in marketing communications, multisensory experiences, such as visual-auditory integration, remain underexplored in sensory marketing. This research aims to fill this gap by investigating how visual cues and… read more here.
Keywords: wine sales; sensory marketing; auditory cues; serial mediation ... See more keywords