The impact of different product messages on wine tourists' willingness to pay: A non-hypothetical experiment
Sign Up to like & getrecommendations! Published in 2019 at "Tourism Management"
DOI: 10.1016/j.tourman.2018.11.022
Abstract: Abstract The purpose of this research was to learn how commonly used promotional messages impact tourists' willingness to pay (WTP) for wines in an emerging wine region. This research differs from many WTP studies by… read more here.
Keywords: wine tourists; non hypothetical; willingness pay; tourists willingness ... See more keywords
Experiential and involvement effects on the Korean wine tourist's decision-making process
Sign Up to like & getrecommendations! Published in 2017 at "Current Issues in Tourism"
DOI: 10.1080/13683500.2015.1050362
Abstract: This study's core purpose is to understand the behavioural intention (BI) of wine tourists using the Extended Model of Goal-directed Behaviour (EMGB). Specifically, the Model of Goal-directed Behaviour (MGB), an advanced version of the Theory… read more here.
Keywords: wine tourists; involvement; korean wine; wine tourism ... See more keywords
The image attributes of a destination: an analysis of the wine tourists’ perception
Sign Up to like & getrecommendations! Published in 2018 at "Euromed Journal of Business"
DOI: 10.1108/emjb-11-2017-0045
Abstract: Purpose The purpose of this paper is to identify the features that qualify the wine tourism destinations’ (WTDs) image and to deepen analyse the role of the image on the wine tourists’ perception, assuming that… read more here.
Keywords: tourists perception; destination; image; wine ... See more keywords