Virtual wine tours and wine tasting: The influence of offline and online embodiment integration on wine purchase decisions
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DOI: 10.1016/j.tourman.2020.104250
Abstract: Abstract Applying the theory of embodied cognition as the research framework, the purpose of the current study was to explore the influence of virtual wine tours on young consumers' wine sensory experience and purchasing behaviors.… read more here.
Keywords: video; offline online; influence; virtual wine ... See more keywords