North Korea and the ‘Peace Games’: media representations of sport and politics at the 2018 winter olympics
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DOI: 10.1080/10304312.2021.1965542
Abstract: The reopening of the border hotline between North and South Korea started the process for a unified nation marching in the opening ceremony of the 2018 Winter Olympics. The event was described as the ‘Peace… read more here.
Keywords: peace games; winter olympics; north korea; 2018 winter ... See more keywords
Designing the Design of the PyeongChang Winter Olympics
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DOI: 10.1162/desi_a_00592
Abstract: The Past Thirty years after hosting its first Olympic Games—the Seoul Summer Olympics in 1988—the Republic of Korea was given the honor of hosting a second—the 2018 Winter Olympics in PyeongChang, which took place February… read more here.
Keywords: designing design; winter olympics; pyeongchang; south korea ... See more keywords
The economic impacts of the 2018 Winter Olympics
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DOI: 10.1177/1354816620921577
Abstract: The economic viability of the 2018 Pyeongchang Winter Olympics is still being debated. Using the latest available input–output tables and tourism data, this study estimates the short-run impact of ... read more here.
Keywords: winter; winter olympics; economic impacts; 2018 winter ... See more keywords
Which destination brands among nation, city, and event brands benefit from hosting mega-events? Before-after comparison of three destination brands for the PyeongChang Winter Olympics
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DOI: 10.1177/13567667241286165
Abstract: This research empirically examined concurrent brand effects in a multistep longitudinal study using multiple brand equity values as measurements. By choosing the 2018 PyeongChang Winter Olympics as the study context, this study compared the brand… read more here.
Keywords: pyeongchang winter; brand equity; brand; winter olympics ... See more keywords