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Published in 2019 at "Journal of Services Marketing"
DOI: 10.1108/jsm-01-2018-0007
Abstract: Purpose This paper aims to provide empirically derived insights into trust and its predictors within a cyber-physical system context of a household service. Design/methodology/approach The methodology comprises an innovative mixed methods design encompassing a videographic…
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Keywords:
trust;
system;
methodology;
trust predictors ... See more keywords