Influenced by Media Brands? A Conjoint Experiment on the Effect of Media Brands on Online Media Planners’ Decision-Making
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DOI: 10.1080/16522354.2021.1899741
Abstract: ABSTRACT Advertising revenues are a major source of income for media companies such as publishing houses. In the age of digitalisation, generating revenue in the online advertising market is an essential ingredient for future economic… read more here.
Keywords: media companies; advertising; media planners; online media ... See more keywords
Managing precarity at the intersection of individual and collective life: A Membership Categorisation Analysis of Tensions and Conflict in Identities within an Online Biosocial Community
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DOI: 10.1177/13505084221131643
Abstract: This paper explores how individuals living within high-stakes precarious categories navigate their identity within online spaces. Using Membership Categorisation Analysis, we investigate how categorical inferences are indexed by those individuals within online biosocial communities in… read more here.
Keywords: within online; online biosocial; categorisation analysis; membership ... See more keywords