Working within resource constraints: a qualitative segmentation study
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DOI: 10.1080/0965254x.2019.1676294
Abstract: ABSTRACT Social marketers are often operating with scarce financial and human resources preventing costly quantitative segmentation methods from being applied. This paper explores the utility of applying qualitative research to identify groups that can be… read more here.
Keywords: constraints qualitative; qualitative segmentation; within resource; working within ... See more keywords