Articles with "within resource" as a keyword



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Working within resource constraints: a qualitative segmentation study

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Published in 2019 at "Journal of Strategic Marketing"

DOI: 10.1080/0965254x.2019.1676294

Abstract: ABSTRACT Social marketers are often operating with scarce financial and human resources preventing costly quantitative segmentation methods from being applied. This paper explores the utility of applying qualitative research to identify groups that can be… read more here.

Keywords: constraints qualitative; qualitative segmentation; within resource; working within ... See more keywords