Antecedents and consequences of shoppers' attitude toward branded store-within-stores: An exploratory framework
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DOI: 10.1016/j.jbusres.2019.08.007
Abstract: Abstract Although branded store-within-stores are increasing in popularity in the retail environment, there has been limited systematic research on this phenomenon. This study develops and tests a theoretically grounded framework of the antecedents of shoppers'… read more here.
Keywords: store within; shoppers attitude; attitude toward; within stores ... See more keywords