Woke-washing: “intersectional” femvertising and branding “woke” bravery
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DOI: 10.1108/ejm-02-2019-0134
Abstract: Purpose This paper aims to explore how and why ideas regarding “intersectional” approaches to feminism and Black activism are drawn on in marketing content related to the concept of being “woke” (invested in addressing social… read more here.
Keywords: branding woke; black social; marketing; activism ... See more keywords