Understanding customer-perceived quality in informal stores
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DOI: 10.1108/jsm-05-2018-0162
Abstract: PurposeAlthough customer-perceived quality (CPQ) has been studied for years, very little is known about the implications of CPQ to informal retail stores particularly in collectivist and high uncertainty avoidance societies like Nigeria. More specifically, this… read more here.
Keywords: quality; customer; customer perceived; wom communication ... See more keywords