Make a good impression: Recommend different products for self-presentation
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DOI: 10.1177/03128962231166246
Abstract: Word-of-mouth (WOM) has become one of the most important ways consumers obtain and deliver self-image. However, little research has investigated how product type influences consumers’ WOM intention through self-presentation motivation. Across six studies, this research… read more here.
Keywords: self presentation; presentation; good impression; make good ... See more keywords