Want to make me emotional? The influence of emotional advertisements on women’s consumption behavior
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DOI: 10.1186/s11782-017-0016-4
Abstract: A wide difference of opinion exists about the content and composition of emotions. Advertising may influence an audience and their buying decisions about products and services. The objective of this study is to better conceptualize… read more here.
Keywords: women consumption; want make; consumption behavior; influence ... See more keywords