Consumer preference and market segmentation strategy in the fast moving consumer goods industry: The case of women’s disposable sanitary pads
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DOI: 10.1016/j.spc.2019.04.002
Abstract: Abstract The product management of disposable sanitary pads is important in supporting women’s health and a sustainable environment. This study investigates the importance of strategic product management through conjoint analysis. This study focusses on women’s… read more here.
Keywords: product; sanitary pads; women disposable; disposable sanitary ... See more keywords