Women's happiness and brand content marketing
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DOI: 10.1108/md-11-2022-1575
Abstract: PurposeThis study analyzes the effect of content marketing on women's happiness through eudaimonia and hedonism factors and the final result on desires and actions taken.Design/methodology/approachA total of 227 valid questionnaires were collected from women respondents.… read more here.
Keywords: women happiness; effect content; hedonism; content marketing ... See more keywords