Do (women’s) words matter? The influence of gendered language in entrepreneurial pitching
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DOI: 10.1016/j.jbvi.2021.e00224
Abstract: Abstract Women entrepreneurs consistently raise far less investor funding than men. In this study, we consider how women’s use of gender-similar language may influence investor decisions on venture pitches. Contrary to theories of communicative style… read more here.
Keywords: women words; words matter; women entrepreneurs; pitching ... See more keywords