How do hotel star ratings affect the relationship between environmental CSR and green word‐of‐mouth?
Sign Up to like & getrecommendations! Published in 2023 at "Corporate Social Responsibility and Environmental Management"
DOI: 10.1002/csr.2508
Abstract: Hotels have increasingly engaged in environmentally responsible initiatives to demonstrate their commitment to environmental concerns and sustainable hospitality and tourism. These initiatives are expected to become even more popular in the context that the COVID-19… read more here.
Keywords: star ratings; word mouth; environmental csr; csr ... See more keywords
How Does Corporate Social Responsibility Engagement Influence Word of Mouth on Twitter? Evidence from the Airline Industry
Sign Up to like & getrecommendations! Published in 2019 at "Journal of Business Ethics"
DOI: 10.1007/s10551-017-3679-z
Abstract: Our study examines how a company’s engagement in corporate social responsibility (CSR) influences word of mouth (WOM) about the company on Twitter, particularly during a service delay. We use the airline industry as the study… read more here.
Keywords: csr; word; word mouth; twitter ... See more keywords
The interaction effects of information cascades, word of mouth and recommendation systems on online reading behavior: an empirical investigation
Sign Up to like & getrecommendations! Published in 2019 at "Electronic Commerce Research"
DOI: 10.1007/s10660-018-9312-0
Abstract: While ranking systems, electronic word of mouth (eWOM) channels and recommendation systems might appear as three separate tools that influence consumer choice, consumers at online reading platforms are often exposed to all three simultaneously during… read more here.
Keywords: recommendation systems; online reading; word mouth; recommendation ... See more keywords
Consumer arrogance and word-of-mouth
Sign Up to like & getrecommendations! Published in 2020 at "Journal of the Academy of Marketing Science"
DOI: 10.1007/s11747-020-00725-3
Abstract: We investigate the widespread yet under-researched social phenomenon of consumer arrogance—the propensity to broadcast one’s superiority over others in the consumption domain. Building on the theory of positive illusions, we examine how and under what… read more here.
Keywords: word mouth; consumer arrogance; arrogance;
Psychology of word of mouth marketing.
Sign Up to like & getrecommendations! Published in 2019 at "Current opinion in psychology"
DOI: 10.1016/j.copsyc.2019.06.026
Abstract: Given the importance of online word of mouth (WOM), there has been an increasing need to understand the psychological mechanisms that underlie WOM transmission (i.e. sharing of opinions) and reception (i.e. processing of received messages).… read more here.
Keywords: psychology; word mouth; psychology word; mouth marketing ... See more keywords
The effects of hotel attribute performance on electronic word-of-mouth (eWOM) behaviors
Sign Up to like & getrecommendations! Published in 2019 at "International Journal of Hospitality Management"
DOI: 10.1016/j.ijhm.2018.03.006
Abstract: Abstract We treated electronic word-of-mouth (eWOM) behavior as a multidimensional construct and investigated the salient predictors for each individual eWOM behavior in this study, with an emphasis on hotel attribute performance. The results show that… read more here.
Keywords: electronic word; hotel attribute; performance; ewom behaviors ... See more keywords
Compensatory word of mouth: Advice as a device to restore control
Sign Up to like & getrecommendations! Published in 2017 at "International Journal of Research in Marketing"
DOI: 10.1016/j.ijresmar.2016.10.003
Abstract: Consumers often give advice by recommending products and services to one another. The present research explores the idea that advice giving sometimes reflects a self-serving desire to compensate for a loss of control. Four experiments… read more here.
Keywords: control; word mouth; compensatory; advice ... See more keywords
I should have known better!: When firm-caused failure leads to self-image concerns and reduces negative word-of-mouth
Sign Up to like & getrecommendations! Published in 2020 at "Journal of Business Research"
DOI: 10.1016/j.jbusres.2020.05.018
Abstract: Abstract Existing work suggests that consumers are most likely to share negative word-of-mouth (WOM) about a dissatisfying experience when they blame the firm. The current work, however, shows that consumers are sometimes reticent to share… read more here.
Keywords: firm caused; word mouth; negative word; firm ... See more keywords
Mapping the electronic word-of-mouth (eWOM) research: A systematic review and bibliometric analysis
Sign Up to like & getrecommendations! Published in 2021 at "Journal of Business Research"
DOI: 10.1016/j.jbusres.2021.07.015
Abstract: Abstract In this study, we use bibliometric analysis and systematic review to analyze electronic word-of-mouth (eWOM) research. Our findings show that the research has grown a lot in terms of publications. The publications have mostly… read more here.
Keywords: bibliometric analysis; word mouth; research; systematic review ... See more keywords
Green image and consumers’ word-of-mouth intention in the green hotel industry: The moderating effect of Millennials
Sign Up to like & getrecommendations! Published in 2018 at "Journal of Cleaner Production"
DOI: 10.1016/j.jclepro.2018.01.250
Abstract: Abstract Research on the word-of-mouth intention of consumers has received increasing attention in hospitality research. However, little research has explored the effect of green image on the word-of-mouth intention of consumers and how this effect… read more here.
Keywords: word; mouth intention; word mouth; effect ... See more keywords
The effects of different, discrete positive emotions on electronic word-of-mouth
Sign Up to like & getrecommendations! Published in 2018 at "Journal of Retailing and Consumer Services"
DOI: 10.1016/j.jretconser.2018.05.006
Abstract: Abstract Prior research has suggested that positive emotions typically leverage the spreading of electronic word-of-mouth (EWOM). However, different, discrete positive emotions cannot be expected to lead to similar outcomes. Thus, the current research aims to… read more here.
Keywords: different discrete; electronic word; research; discrete positive ... See more keywords