Brand image legacies of the 2010 FIFA World CupTM: a long-term assessment
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DOI: 10.1080/17430437.2019.1619322
Abstract: Abstract There has been limited research on brand legacies of the 2010 FIFA World CupTM; hence, this research examined brand image legacies of this tournament in the long run in South Africa in relation to… read more here.
Keywords: world cuptm; legacies 2010; 2010 fifa; brand ... See more keywords