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Published in 2018 at "Intangible Capital"
DOI: 10.3926/ic.1258
Abstract: Purpose: To conduct a transnational study of universities’ mission statements (MS) through content analysis to identify characteristics related to language (e.g. number of words, the most and least frequently used words) and if those characteristics…
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Keywords:
mission statements;
research;
worldwide text;
mission ... See more keywords