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Published in 2020 at "Technology in Society"
DOI: 10.1016/j.techsoc.2020.101439
Abstract: Abstract Smartwatches are one of the most disruptive innovations of the past decade. However, these hi-tech gadgets fail to attract interest in the same way as smartphones, or tablet PCs. Despite optimistic market growth forecasts,…
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Keywords:
switching intention;
switching costs;
traditional wristwatch;
wristwatch users ... See more keywords