Consumers’ responses to invitations to write online reviews
Sign Up to like & getrecommendations! Published in 2019 at "International Journal of Contemporary Hospitality Management"
DOI: 10.1108/ijchm-01-2018-0022
Abstract: PurposeThe main purpose of the current research is to investigate the effectiveness of messages sent out by firms inviting customers to write online reviews. The joint effect of message framing, power and individuals’ need for… read more here.
Keywords: online reviews; high low; power; message framing ... See more keywords