“Yes Madam”: digitized services right here and right now
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DOI: 10.1108/eemcs-01-2020-0004
Abstract: Learning outcomes The case helps to understand: the working mechanisms of a digitized salon service, with a focus on the lower- and middle-income strata. The changing scenario of the service marketing model, with the growth… read more here.
Keywords: yes madam; digitized services; madam digitized; right right ... See more keywords