National pride and safety awareness at large events: analyzing BTS’ ‘Yet to Come’ concert in Busan
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DOI: 10.1080/23311886.2024.2344230
Abstract: Abstract This study examined the impact of safety awareness on the branding effectiveness of cultural events in the context of globalization. Focusing on BTS’ ‘Yet to Come’ concert, a significant event supporting South Korea’s bid… read more here.
Keywords: national pride; yet come; come concert; bts yet ... See more keywords