How YouTubers Make Popular Marketing Videos? Speech Acts, Move Structure, and Audience Response in YouTube Influencer Marketing Videos
Sign Up to like & getrecommendations! Published in 2023 at "SAGE Open"
DOI: 10.1177/21582440231152227
Abstract: In recent years, the promotional discourse has grown more versatile due to the emergence of new social media. YouTube influencer marketing is of increasing significance for brands’ promotion, especially in the beauty category. Many studies… read more here.
Keywords: marketing; youtube influencer; influencer marketing; marketing videos ... See more keywords