The YouTube Marketing Communication Effect on Cognitive, Affective and Behavioural Attitudes among Generation Z Consumers
Sign Up to like & getrecommendations! Published in 2020 at "Sustainability"
DOI: 10.3390/su12125075
Abstract: YouTube (YT) is the largest online video digital channel with more than 2 billion users, and over a billion hours of YT videos are viewed every day, particularly among young consumers. YT has become a… read more here.
Keywords: youtube marketing; communication; generation; effect ... See more keywords