An integrated model of factors affecting consumer attitudes and intentions towards youtuber-generated product content
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DOI: 10.1007/s11846-019-00370-3
Abstract: This study examines the factors affecting consumers’ perceptions regarding the credibility of YouTuber-generated product content (YGPC) and its perceived usefulness, and how such perceptions can influence attitudes and intentions towards YGPC use for purchase decisions.… read more here.
Keywords: product content; youtuber generated; product; factors affecting ... See more keywords