Zakah as tool for social cause marketing and corporate charity: a conceptual study
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DOI: 10.1108/jima-03-2017-0025
Abstract: Purpose This paper explores the role of Zakah in social cause marketing. Academic literature on Islamic economics, finance and management mostly deals with the links that exists between Zakah and consumption, neglecting important and strategic… read more here.
Keywords: marketing; paper; zakah; social cause ... See more keywords