Round prices and price rigidity: Evidence from outlawing odd prices
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DOI: 10.1016/j.jebo.2017.10.003
Abstract: This paper exploits a legal change in Israel that banned the use of non-zero-digit price endings (e.g., 6.99) to study the relationship between digit price endings and price rigidity. We compare the propensity of product… read more here.
Keywords: zero digit; price rigidity; price; price endings ... See more keywords