Zika, the Centers for Disease Control and Prevention, and Secrets Resorts: Using a viral outbreak to teach students about crisis communication
Sign Up to like & getrecommendations! Published in 2020 at "Communication Teacher"
DOI: 10.1080/17404622.2020.1735643
Abstract: Courses: Public Relations, Organizational/Crisis Communication, Social Media in Organizations. Objective: The goal for this activity is for students to simulate an organizational response to an environmental/health crisis impacting their business operations. By working through various… read more here.
Keywords: crisis communication; communication; zika centers; disease control ... See more keywords