‘Zoella hasn’t really written a book, she’s written a cheque’: Mainstream media representations of YouTube celebrities
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DOI: 10.1177/1367549419861638
Abstract: In this article, we present a thematic analysis of broadcast and print media representations of YouTube celebrity. Youth-oriented media have capitalised on the phenomenon, placing vloggers alongside actors and pop stars. However, in much adult-oriented… read more here.
Keywords: zoella really; representations youtube; really written; media representations ... See more keywords