Epistemological and methodical challenges in the research on embedded advertising formats: A constructivist interjection
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DOI: 10.1515/commun-2019-0119
Abstract: Abstract Advertisers’ increasing use of embedded advertising formats makes it more difficult for consumers to identify persuasive intents in advertiser messages. However, only if consumers identify these intents and categorize messages as advertising, can they… read more here.
Keywords: research; advertising; advertising research; advertising formats ... See more keywords
Political advertising — a research overview
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DOI: 10.19195/1899-5101.11.2(21).4
Abstract: In the United States electoral advertising on television has always been the most important campaign tool. Even though social media are gaining relevance, a major share of the campaign budget still goes into TV advertising.… read more here.
Keywords: research; research overview; electoral advertising; advertising research ... See more keywords
Why We Need Better Measures Of Research Impact in Advertising
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DOI: 10.2501/jar-2018-045
Abstract: When it comes to measuring and assessing the impact and effectiveness of advertising research, we often see “who's who” reports of top-performing authors published in premier advertising journals as evidence of research impact. These data… read more here.
Keywords: need better; research; impact; advertising research ... See more keywords
60 Robust Years Of Advertising Research, and Counting
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DOI: 10.2501/jar-2020-020
Abstract: ![Figure][1] The Journal of Advertising Research ( JAR ) has been a cutting-edge venue for advertising research for more than 60 years (nearly 250 issues, if you're counting). The range of topics has never been… read more here.
Keywords: years advertising; research counting; robust years; advertising research ... See more keywords